Educatedbynumbersshapedbyfashionnowbuildingtechnology
The thread
An engineer who fell for product.
From Inditex to Nike to founding Noa Memory and Aimily.
I started shaped by numbers: Telecommunications Engineering. Fashion molded me: fifteen years building collections and consumer judgment in the elite of retail. Today I fuse both into technology.
aimilyMaster the fundamentals.
From an internship to my first footwear Buyer role, and within two years the youngest Senior Buyer in the company, owning collection and buying strategy for Zara Woman. My job was to read the consumer at scale and turn that read into product that sells.
A school of three obsessions: consumer insight (reading what she wants before she says it), time to market (reacting in weeks, not seasons, so the shelf always answers live demand) and price excellence (the price architecture that makes desirable product profitable at scale).
“I learned the importance of speaking two languages: business and fashion.”
Consolidate and lead.
My read of the fashion market, the instinct for it and a track record of collections that sell carried me to Nike, to grow the brand where it counts today: the direct-to-consumer channel. I became the youngest Merchandising Director for Footwear in Running.
I worked directly with the design team in Portland, Oregon, aligning product, marketing and sales as a single engine, tuned to the European consumer. That is where color, materials and collaborations blurred sport and fashion (the Fashion Packs Europe) and turned into growth.
03 — STUDIO NN2019–today · A Coruña · international clientsGo independent.
Stop renting the knowledge. Build a company on it.
Fifteen years at the top of retail, capitalized into my own company. Studio NN takes elite product, buying and collection strategy and embeds it directly inside brands that move fast: as a company, not a consultancy.
I translate trends into bestselling products, balancing the quick win with long-term brand equity. Product decisions that ship and sell: my craft, turned into a service.
The same studio from which I now lead technology, designing and building end-to-end products for the industry.
The third act
The engineer returns to technology.
Two products, built end to end.
04 — NOA MEMORY2025–today · Co-founder & Product · appnoa.aiHealth tech, from the brain out.
“Brain training that doubles as a clinical trial.”
A native app for older adults that turns their own life memories into personalized brain games, and silently generates clinical-grade digital biomarkers for the early detection of cognitive decline. Recent autobiographical memory is the first thing to fade in early Alzheimer’s, and no clinical test measures it day to day. Noa does, turning daily play into signal.
5 patented signals + voice
NCI (daily cognitive index), IIV (variability, the #1 predictor of MCI conversion), the Recency Ratio (unique to Noa) and an on-device voice biomarker with ~210 acoustic features.
Two apps, one science
Native iOS (Swift · SwiftUI) and Android (Kotlin · Compose) in 1:1 parity, on a Supabase backend, with a server-side LLM chain and a voice conversation mode. I architected the biomarker system and I am co-inventor on the patent.
Fashion tech, end to end.
“The assistant that runs a whole collection, from the first brief to launch.”
An AI platform that runs a fashion collection end to end, with memory, judgment and context at every step. Not a chatbot bolted on: a system where AI is one layer, and software, data and infrastructure carry the rest.
Fashion Knowledge Engine
16 roles, 360º knowledge. It takes the right role at each step and routes to the most capable model for each task.
Context Intelligence Layer
Four blocks connected in a single flow. It keeps context and traceability so no decision is ever lost.
And the operating system behind Studio NN itself: a live workspace with an auto-publishing social hub, all built on Next.js, Supabase and Vercel.
The synthesis
They feed each other.
Almost nobody puts the three together. I understand the consumer at Inditex and Nike level, and I build the product that serves them. That is the difference, and it is what I bring to a project.
Work with me
I take an idea to a shipped product, and I own the whole process.
I join four things that rarely live in one person: elite consumer and market judgment (Inditex, Nike), a founder’s instinct to take a venture from zero (Studio NN, Noa, Aimily), the technology to actually build the product, and AI to move fast on the hardest layer.
What I do
Where I fit
Writing
Sometimes I write.
About cool stuff and projects that are on my mind at the time.
First essays in the works.
A Coruña, Spain · Español · English · Italiano